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Deconstructing the agency model
Senior communications support without the massive price tag
Roberto Munoz
October 22, 2024
I started Munoz Comms with a simple idea: Brands need senior communications support without the big agency overhead.
On the surface, the equation is straightforward: High Quality + Competitive Pricing = Happy Clients
But there’s a deeper reason this value proposition strongly resonates—it’s grounded in hard truths.
· Reputation is everything—investment is non-negotiable.
· Smart solutions don’t need to be expensive or slow.
· The traditional agency model is ripe for disruption.
This is where challenger consultancies like Munoz Comms step in. We’re not constrained by agency bureaucracy or a bloated cost base.
We’re built on expertise and agility:
· Assess your challenges quickly.
· Craft tailored and targeted solutions.
· Assemble a fit-for-purpose, expert team.
Instead of relying on static agency resources, we tap into a dynamic network of top-tier consultants, freelancers, and boutique agencies. (There’s a lot of incredible talent in the market right now.) We build bespoke teams with targeted industry knowledge and comms expertise for specific client needs.
Plus, when you hire us, you get direct access to…us. No handoffs to junior team members—just strategic, senior-level support from tested and experienced industry leaders.
It's a simple approach with an oversized impact: The model allows us to match clients with the senior expertise they need, without an eye-watering price tag.
A partnership designed for startup CEOs
This brings me to some exciting news: I’ve officially partnered with Fay Li, CEO & Founder of Praxcomm.
Here’s why: Startup CEOs always ask, Where do I start with comms? When and where should I invest?
Time is a luxury, and startups don’t have much of it. Comms needs to quickly make an impact by directly and clearly moving the needle on business goals.
Fay brings decades of communications expertise and know-how, with a deep understanding of startups and the challenges they face. And…she’s an excellent comms practitioner and human being.
Together, we’ve developed a step-by-step comms journey specifically designed for startups to meet them where they are.
1. Narrative & core messaging
→ Craft your brand’s foundational story.
2. Audience & channel strategy
→ Identify your audience and where to engage.
3. Media coverage
→ Achieve visibility & third-party recognition through top tier, trade and social media channels.
4. Executive visibility
→ Showcase executives: LinkedIn presence, contributed media content, conferences, podcasts, awards, etc.
5. Spokesperson training
→ Build confidence/skills for media interviews and speeches.
6. Upleveling the team
→ Arm your team with the messaging, training and tools to elevate the brand.
It doesn't have to cost a fortune or take ages to get results. You just need the right partner and support model.
Let’s keep in touch.
Connect with me on LinkedIn for fresh communications insights and forward-thinking discussions on the comms industry’s future.
Check out Munoz Comms’ website and service overview.
View my LinkedIn Playbook to uplevel your personal and business brand presence on the platform.
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